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Celebra La Vida Con Salud (Celebrate a Healthy Life) is a national Hispanic health campaign created to help educate Hispanics about disease prevention and treatment of major illnesses disproportionately impacting the U.S. Hispanic population. Joining the Celebra campaign for the 2009 tour is the Pfizer – Helpful Answers and American Legacy Foundation.
The main objectives of the Celebra campaign are to:
- Promote healthy lifestyles and disease prevention
- Encourage Latinos to take charge of their own health
- Celebrate the benefits of good health within families and communities
HEALTH TOUR
The Celebra campaign is anchored by a 8 to 10-city health tour. The tour kicked off in Spring of 2009. Tour stops include cities will include: Atlanta, Chicago, Boston, Houston, Los Angeles, Miami, New York, and Washington DC. Click HERE for the 2009 schedule.
Messages on prevention and action focus on leading health disparities among Latinos including diabetes, cancer, HIV/AIDS, heart-related diseases, infant mortality, sudden infant death syndrome (SIDS), immunizations and nutrition.
Participants of the health tour receive free health information from federal and local agencies and free medical screenings including blood pressure, cholesterol and glucose, which are provided by local community-based healthcare organizations and hospitals. The festivals also include youth play areas where children and adolescents are encouraged to adopt active lifestyles.
ON-AIR
Celebra health messages air on radio stations across the country. One of the largest Spanish-language radio station groups is Entravision, a campaign partner. Each local radio station provides health vignettes, musical entertainment, contests, giveaways and local talent to the health festivals. In addition, a weekly, one-hour, on-air health segment with renowned medical expert, Elmer Huerta, M. D., M.P. H., "Prevenir Es Salud" (Prevention is Health), will air on 18 stations across the country. The Celebra campaign includes a one-hour talk show on local AM Spanish-language stations in each tour market. Public service announcements are aired on more than 180 radio stations across the country. Click HERE for more information.
ONLINE
The Web site resource center provides health information on campaign activities and information on local and national services available from partners in the Celebra 2009 campaign.
COMMUNITY
The Celebra campaign brings together many elements to form a community partnership centered on the main principles of this campaign. Our community composed of government agencies and organizations, business and nonprofit organizations, hospitals, clinics, and individuals across the country is the driving force behind all of our efforts
NATIONAL PARTNERS
The national partner for the Celebra La Vida Con Salud campaign is the Food and Drug Administration, United States Department of Agriculture and National Institute of Health
Private partners include the American Red Cross, Pfizer – Helpful Answers, American Legacy Foundation, Nike, and Entravision Communications Corporation.
LOCAL PARTNERS
Click HERE to see the local partners for each city
HOSPITALS and Clinics
Chicago: Access Systems, Sinai Hospitals, Alivio Medical Center, Circle Family Care;
New York: MetroPlus, Forest Hills Hospitals, Elmhurst Hospital, Department of Health and Mental Hygiene;
Miami: Camillus Health Concern, Economic Opportunity Family Health Center, Miami Beach Community Health Center, Borinquen Health Care Center, Florida Research Institute;
San Jose: Pacific Free Clinic, Crane Center, Arbor Free Clinic;
Houston: The Rose, MedWise, Jesus E. Gonzalez Chiropractic Clinic, MD Anderson Cancer Center, University of Texas Medical Center, Philippine Nurses Association Metropolitan Houston, Y-ME National Breast Cancer Organization;
Los Angeles: AltaMed health services, AIDS Healthcare Foundation; Bienvenidos Children's Center; East Los Angeles Men's Health Center; Clinica Virgen de Guadalupe;
San Diego: La Maestra Community Health Centers, Family Health Centers of San Diego, San Diego American Indian Health Center, San Ysidro Health Center, Operation Samahan, Pacific Sleep Medicine Services;
Phoenix: Clinica Carmel
RADIO STATIONS
Atlanta: WBZY-105.3 FM El Patron WWVA-105.7 FM ViVa;
Boston: WNNW – 800AM Power 800;
Chicago: WNTD - 950 AM Telemundo Chicago;
New York: WSKQ - 97.9 FM La Mega;
Miami: WSUA - 1260 AM Radio Caracol;
San Antonio: KLEY-95.7 FM La Ley KSAH- 720 AM Norteño KRIO-104.1 FM Digital KZDC-1250 AM La Lupe;
San Jose: KBRG - 100.3 FM Radio Romantica, KSOL - 98.9 y 99.1 FM Radio Estereo Sol, KLOK - 1170 AM Univision Radio, KVVF - 100.7 y 105.7 FM La Kalle;
San Diego: KLTN-FM-104.5 Radio Latina XKAM-AM-950AM Radio Formula;
Houston: KHJ - 930 AM La Ranchera, KQQK - 107.9 y 96.9 FM XO Radio, KTJM - 98.5 y 103.3 FM La Raza;
Los Angeles: KWKW - 1330AM ESPN Deportes Radio;
Phoenix: 106.9 y 107.1 FM Super Estrella; 710 AM ESPN Deportes; KLNZ 103.5 FM La Tricolor
QMRI created and organizes the Celebra health campaign to provide Hispanics in the U.S. with relevant and credible health information and resources in an engaging and fun environment. QMRI is a multicultural marketing firm, with a focus on creating educational and outreach campaigns. QMRI's niche expertise is working on health issues and reaching the Hispanic community.
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