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Hispanic Health Disparity
The Hispanic population is the largest and fastest-growing minority group in the U.S. While Hispanics represent approximately 14% of the current U.S. population, they suffer from higher rates of several preventable illnesses and diseases including HIV/AIDS, diabetes, heart disease, obesity, stroke, and some cancers.
- Heart disease is the #1 killer of Hispanic men and women.
- Hispanic women are less likely than both White and African American women to receive a mammogram.
- Hispanics have the highest uninsured rates of any racial or ethnic group in the U.S.
- Two million Hispanic adults have diabetes, about one third of which go undiagnosed.
- Breast cancer is the leading cause of cancer deaths among Hispanic women.
- Cervical cancer mortality is markedly higher among Hispanic women.
- Hispanic females have over 5 times the AIDS rate as white non-Hispanic females.
- Hispanic men have 3 times the AIDS rate as white non-Hispanic men.
- Nearly half of Hispanic children born in the year 2000 are likely to develop diabetes in their lifetime.
- Uninsured Hispanics are 2 to 3 times more likely to have cancer diagnosed at a later stage, making it less treatable.
- 51% of Hispanic health disparities are increasing, while 49% are decreasing.
A Solution
Celebra La Vida Con Salud is a national health education campaign dedicated to informing Hispanics about disease prevention and treatment of major illnesses impacting the U.S. Hispanic population by emphasizing the importance of preventing diseases before they become serious.
The Celebra Campaign uses a four tiered approach to equip its target audience with the information and resources necessary to address the health disparities impacting their population and the guidance to adopt healthier lifestyles:
- On-the-Ground: The Celebra health festival visits 10 cities with large Hispanic populations. The all-day event features free health screenings and information on nutrition, health education and health issues.
- Advertising and Promotions: Celebra secures media partners that provide advertising and promotional support for the health festivals. The Celebra Web site, celebralavida.com, provides information about the Celebra campaign and links visitors to national and local health resources.
- Community Outreach: Through a strong community network of local, national, private and public organizations, Celebra provides ongoing access to information and resources year round.
- National Radio Health Education: PSAs and talk shows featuring health experts and Hispanic celebrities discuss health issues and provide solutions and health resources.
The Results
- After attending the health festival, almost half of those surveyed said they would change their diet.
- 54% of participants who received medical screenings followed-up with a visit to a doctor.
- More than 90% of participants found the materials distributed at the festival helpful.
- Celebra provided over 20,000 free medical screenings in 2007.
- 84% of participants said they will share the information they received with others.
- There were nearly 10,000 participants at three different festival locations in 2007.
- 54% of participants said their overall impression of the health festival was excellent, and 43% said it was good
- More than 50% of festival participants received free medical screenings.
Be a Community Partner!
The Celebra campaign provides a much needed service and needs your support to strengthen its impact. You can help us to continue our fight to end health disparities in the Hispanic community by being a Community Partner. Community Partners enable Celebra to reach a larger audience and to bring greater awareness of the health issues facing the Hispanic population.
Any organization or individual that wants to participate can be a Community Partner. To be a Community Partner and help work to end the health disparity in the Hispanic community enter your organization’s information below.
If you have any questions about showcasing your health promotion activities at the Celebra health festivals or would like more information on becoming a partner, please contact QMRI at (202)347-9151 or
Click Here to Become A Partner
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