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Signature Sponsor
Zone Sponsor
Refreshment Sponsor
Exhibitor Sponsor
Airline Sponsor
Hotel Sponsor
National sponsorship of Celebra La Vida Con Salud health festival tour in 12 major U.S. Hispanic markets. Prominent sponsorship placement in Celebra festival promotion, signage advertising and public relations materials. Limited number of Signature Sponors.
Advertising
- 25 :30 sponsor Spanish radio spots per city. Total of 300 spot bank
- 5 :30 sponsor Spanish TV spots per city. Total of 60 spot bank
- Logo inclusion in shared local newspaper ad. Total of 12
- Logo inclusion on bus stop billboards
- Logo inclusion on celebralavida.com local city pages, with a link to company website
Pre-event Promotion
- Sponsor mention/logo in all promotional materials distributed in community prior to health festival (flyers, posters, postcards)
- Sponsor mention/logo in online promotion via festival partner terra.com
Festival Signage
- Sponsor logo in street banners announcing the festival, placed in the vicinity of event two weeks in advance
Celebra Festival Launch Event
- Participation of sponsor spokesperson at national media festival tour launch event. (Tentative location: National Press Club, Washington, D.C.)
- Sponsor mention in press kit
Celebra Festival Onsite
- Sponsor logo on 12 festival banners, displayed on festival grounds
- Sponsor 10x10 exhibit booth
- Sponsor acknowledgement in festival program
- Celebra reports - Detailed recap of tour at conclusion including photos
Public Relations
- Sponsor mention in all Celebra health festival press materials distributed to national and local media outlets in 12 cities including:
- Newspaper
- Radio
- Television
- Magazines
Celebra Reports
- Prominent detailed recap of tour at conclusion including photos and exit survey result
- Opportunity for one question inclusion on festival survey
Sponor one of eight interactive Health Zones at Celebra festival in 12 tour cities. Health Zones include: Youth Fun Zone, Relaxation Zone, Charlas (for educational discussion), Discovery Zone, Healthy Cooking Zone, Medical Screening Zone, Fitness Zone, Multimedia Zone. Sponsors host activity in the zone. Sponsorship includes:
- Logo on zone banner at 12 festivals
- Name or logo in local advertising for the tour
- Inclusion in a minimum of 15 shared radio promotional announcements per market (180 total)
- Sponsor mention in program
- Sponsor inclusion in press materials
- Sponsor logo on festival banner, displayed on festival grounds
- Inclusion of name or logo on local city pages of campaign website
- Detailed recap of tour at conclusion including photos
Diagnostic Screening
The Medical Screening Zone provides free health screenings to health festival participants. Screenings include tests of blood pressure, blood sugar and cholesterol as well as nutrition information, cardiovascular education and stroke education. Sponsor logo signage will be placed throughout the 20 x 40 screening zone.
Fitness
The Fitness Zone provides participants with a number of valuable local and national resources while bringing fun and fitness to people of all ages and fitness levels. Our trainers provide participants with accessible exercise programs (basic stretches and exercises that can be done at home) and one-on-one fitness assessments.
Relaxation
Stress surrounds us all. What could be better than having your company support stress-free relaxation techniques that will foster the recognition that we can control and minimize the stresses that form part of our lives? Aromatherapy, breathing exercises, stretching, quiet time and massages are just some of the techniques that will be demonstrated and shared with participants.
Healthy Cooking
The Healthy Cooking Zone provides group cooking demonstrations with easy-to-follow recipes that are healthy. In addition, it will teach participants how to improve their families’ diets; how to eat ethnic meals with the right balance of protein, carbohydrates and fat; and how to space meals throughout the day.
Discovery Educational
The Discovery Educational Zone is geared toward children and families. It provides participants with an interactive environment that is loaded with hands-on activities. This zone provides a fun way to learn about healthy lifestyles.
Multi-media
Interactive zone for sponsors to educate via HD video and audio products and services available to participants throughout the day.
Youth Fun Zone
Promote a fit and healthy lifestyle for kids by helping ensure that the youth fitness and fun zone keeps children active. The zone includes obstacle courses, relay races, soccer and basketball games, and moon bounces.
Charlas
Health promotion and illness prevention chats on hypertension, heart disease, diabetes, cancer, HIV/AIDs, domestic violence, depression and others disparities issues will be held in small group sessions with experts on the different topic areas. It will showcase active steps to living a healthy life and local resources available to participants. Help spread messages for Latinos/Hispanics to take a step in the right direction toward better health.
Provide your company’s beverages and healthy snacks to festival attendees throughout the day. Leave a refreshing impression on participants who will recognize your company as a supporter of healthier lives for Latinos/Hispanics. (1 Beverage sponsor / 1 Food Sponsor)
Reach Hispanic communities and demonstrate and/or showcase products developed for healthy living. Products will be demonstrated and/or distributed in a 10’x10’ space to festival attendees throughout the day.
Exclusive official Airline Sponsor of the Celebra La Vida Con Salud festival. Provide roundtrip airfare accommodations to 12 health festival tour destinations for festival hosts and special guests. Prominent sponsorship placement in Celebra festival promotion, advertising, signage and public relations materials. Sponsor category exclusivity.
- Name or logo in national advertising for the campaign
- Inclusion in a minimum of 15 shared radio promotional announcements per market
- Sponsor mention in program
- Sponsor inclusion in press materials
- Sponsor logo on festival banner, placed on festival grounds
- Inclusion of name or logo on local city pages of campaign website
Exclusive official Hotel Sponsor of the Celebra La Vida Con Salud festival. Provide hotel accommodations in 12 health festival tour destinations for festival hosts and special guests. Prominent sponsorship placement in Celebra festival promotion, advertising, signage and public relations materials. Sponsor category exclusivity.
- Name or logo in national advertising for the campaign
- Inclusion in a minimum of 15 shared radio promotional announcements per market
- Sponsor mention in program
- Sponsor inclusion in press materials
- Sponsor logo on festival banner, displayed on festival grounds
- Inclusion of name or logo on local city pages of campaign website
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