The Alzheimer’s Association has teamed up with Celebra La Vida Con Salud, the largest national Hispanic health education campaign, to build awareness among U.S. Latinos about the impact of Alzheimer’s disease on the Hispanic population and resources available to assist families caring for a member with the disease.  There are currently 200,000 Latinos in America with Alzheimer’s and that number is projected to increase to 1.3 million by 20501, a growth rate of 600%.

“Latinos are twice as likely as the general population to be living in multigenerational households that include grandparents¹,” said Belinda Benavidez, Program Specialist with the Alzheimer’s Association STAR Chapter in San Antonio.  “The Alzheimer’s Association is constantly looking to improve the lives of those living with the disease and their families.  We have proactively developed resources that provide necessary education.”

To help educate Hispanics about ways to identify symptoms that may indicate the onset of Alzheimer’s disease, its impact on the brain and behavior, and assistance available to care for family members afflicted with the disease, the Alzheimer’s Association is sponsoring an educational exhibit as part of the Celebra health festival.

In addition The Alzheimer’s Association has kicked off its Know the 10 Signs: Early Detection Matters campaign, a multi-faceted national education effort to increase awareness of the 10 warning signs of Alzheimer's and the benefits of early detection and early diagnosis. Early detection, diagnosis and intervention are vital because they provide individuals the best opportunities for treatment, support and planning for their future.

Now in its nine year, the Celebra health education campaign and festival tour provides free medical screenings and interactive, culturally-relevant, health education exhibits in major Hispanic markets around the country in an effort to educate Hispanics about specific actions they can take to improve their family’s health.

To be part of this education effort, you can download the action driver education public service announcement for you to include as part of your rotation at your radio station or community center by clicking the link below:

To download the PSA click here

For more information about Alzheimer’s click here

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